{"id":1945,"date":"2024-08-13T14:36:17","date_gmt":"2024-08-13T14:36:17","guid":{"rendered":"https:\/\/spectre.si\/?p=1945"},"modified":"2024-09-18T10:47:52","modified_gmt":"2024-09-18T10:47:52","slug":"google-ads-zakaj-google-ova-priporocila-ne-veljajo-v-sloveniji","status":"publish","type":"post","link":"https:\/\/spectre.si\/en\/google-ads-zakaj-google-ova-priporocila-ne-veljajo-v-sloveniji\/","title":{"rendered":"Google Ads: Zakaj Google-ova priporo\u010dila ne veljajo v Sloveniji"},"content":{"rendered":"
Pogosto imamo sestanke s podjetji, ki so v preteklosti na Google-u ogla\u0161evala sama in nam zaupajo, da so se dr\u017eali Google-ovih navodil glede optimizacije kampanje. Problem nastane, saj je slovenski trg zelo specifi\u010den.<\/h5>\n<\/div><\/div><\/div>

Zakaj je slovenski trg izjema?<\/h2><\/div>

Priporo\u010dila za optimizacijo ogla\u0161evalskih akcij pogosto temeljijo na veliko ve\u010djih tr\u017ei\u0161\u010dih kot Zdru\u017eene Dr\u017eave, Avstralija,… Slovenija je le majhna riba v oceanu. Ker je trg velik le 2 milijona ljudi, algoritem nima dovolj podatkov, da bi se predlogi prenesli v uspe\u0161nost kampanje.<\/p>\n<\/div>

Katere Google Ads predloge naj priporo\u010damo?<\/h3><\/div>

Merjenje konverzij<\/h4>\n
    \n
  • Google nas pogosto spodbuja k merjenju konverzij – to so bodisi nakupi ali poslano povpra\u0161evanje. Merljivost ogla\u0161evanja je #1 prednost spletnega marketinga, saj to\u010dno veste, kateri oglasi so bili najuspe\u0161nej\u0161i ne le po klikih, temve\u010d tudi konverzijah.<\/li>\n
  • Dodajanje relevantnih klju\u010dnih besed
    \nGoogle vam sporo\u010di, \u010de ljudje najdejo va\u0161 oglas, vi pa klju\u010dne besede nimate vklju\u010dene v ogla\u0161evanje. V primeru, da je ta klju\u010dna beseda relevantna za va\u0161 posel, predlagamo, da jo vklju\u010dite.<\/li>\n<\/ul>\n<\/div>

    \u010cesa ne priporo\u010damo?<\/h3><\/div>
      \n
    • Ciljanje na “Pove\u010danje \u0161tevila konverzij”
      \nGoogle vas pogosto poziva, da naj bo cilj va\u0161e search kampanje “Pove\u010dajte \u0161tevilo konverzij”, kar ima smisel, saj seveda \u017eelite \u010dimve\u010d povpra\u0161evanj. V na\u0161i praksi se za manj\u0161e in srednje budgete bolj spla\u010da izbrati cilj “pove\u010dajte \u0161tevilo klikov”, saj ste na tak na\u010din v brskalniku pogosto uvr\u0161\u010deni vi\u0161je, prav tako pa lahko regulirate, koliko ste pripravljeni pla\u010dati na klik (maximum Cost-per-Click).<\/li>\n
    • Odstranjevanje odve\u010dnih klju\u010dnih besed
      \n“Odstranite odve\u010dne klju\u010dne besede” je pogost predlog algoritma. \u010ce je klju\u010dna beseda za va\u0161 posel poglavitnega pomena, je ne glede na okoli\u0161\u010dine ni vredno odstraniti, temve\u010d ugotoviti, kako njeno oceno optimizirati.<\/li>\n
    • Pove\u010danje dosega z uporabo partnerskih mest in prikaznega omre\u017eja
      \nGoogle vam bo priporo\u010dal, da pove\u010date budget svoje akcije v iskalnem omre\u017eju in raz\u0161irite svoje ogla\u0161evanje na njihova druga omre\u017eja… zakaj? Ker s tem ve\u010d zaslu\u017ei. Sicer boste s tem res pridobili ve\u010d klikov po ni\u017eji ceni, a ti kliki bodo bistveno manj kvalitetni. Za dodajanje prikaznega omre\u017eja vedno spodbujamo ustvarjanje Display kampanje posebej od iskalne ogla\u0161evalske akcije.<\/li>\n<\/ul>\n<\/div><\/div><\/div>

      Conclusion<\/h3>\n

      Pri ogla\u0161evanju na Google na prvo \u017eogo vedno zaupajte svojim instinktom – sem prepri\u010dan, da se zavedate, katere klju\u010dne besede so za vas primerne in katere niso.
      \nGlede same tehni\u010dne izvedbe in izbiro ogla\u0161evalskih akcij pa predlagamo pogovor s strokovnjakom ali “trial-and-error” pristop, da s \u010dasom sami vidite katere nastavitve producirajo rezultate.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

      Stay ahead of the curve with our insights into 2024\u2019s most effective content marketing strategies\u2014what works, what doesn\u2019t, and how to capture your audience.<\/p>","protected":false},"author":1,"featured_media":1935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[20,25,27,24],"class_list":["post-1945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-digitalno-oglasevanje","tag-google","tag-google-ads","tag-linkedin"],"yoast_head":"\nGoogle Ads: Zakaj Google-ova priporo\u010dila ne veljajo v Sloveniji - Spectre.si<\/title>\n<meta name=\"description\" content=\"Odkrijte, zakaj Googlova priporo\u010dila za G-Ads ne delujejo v Sloveniji. 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