Ad spend: 1824 EUR
Revenue generated: 10200 EUR
Return on ad spend (ROAS): 5.6x

The company Navijači na Poti faced the challenge of effectively reaching fans who had received tickets for the 2024 European Football Championship in Germany. 

With a precisely targeted advertising campaign on Facebook and Instagram, they achieved remarkable results – with an ad spend of 1824 EUR, they generated 10200 EUR in revenue, representing a 5.6-fold return on ad spend (ROAS).

Problem: The main problem was that the number of tickets for the matches was limited, making it difficult to find people who had received tickets. Only those who had tickets were deciding on transportation, making it even harder to reach and attract the right target audience.

Solution: By using advanced targeting and segmentation techniques, we addressed those individuals who received tickets for the matches. The campaign included personalized ads tailored to the specific interests and behaviors of the target audience.

Result: In addition to financial results, the company successfully filled all of their transportation vehicles, which was the main goal of the campaign.

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