Project Description:Eko Elektrarna d.o.o., a solar panel installation company in northeastern Slovenia, faced challenges in increasing installations in a highly competitive market.

Problem: The main challenge was acquiring new customers in the saturated solar panel market where numerous companies compete for attention.

Solution: We implemented a comprehensive strategy including:

• Location-targeted Meta Ads creatives
• Gradual geographic expansion (first stabilizing domestic market, then expanding to Austria)
• Continuous campaign optimization to reduce customer acquisition costs

Results: In 12 months, we secured 55+ new projects with an average value of €8,000-€15,000 per project. Additionally, we’ve achieved exceptional cost per lead of €20.37 and successful expansion to Austrian market.