Key Achievements

Increase in inquiries: The number of monthly leads increased to over 150.

• Increase in student enrollment: 8 new students signed.
• Customer value: Each new student generated over €55,400 in revenue.

Aviation Career Center, a recognized Slovenian academy for training licensed pilots, faced the challenge of attracting a sufficient number of students to their courses. 

By using Google ads across various markets, we successfully increased the number of inquiries to over 150 per month and acquired more than 8 new students, each with a value exceeding €55,400.

Solution

We implemented a targeted Google advertising strategy across different markets to address this issue. This approach involved customized ads tailored to specific markets, creating ads relevant to individual audiences, and optimizing campaigns for maximum reach and conversion rates.

Key Steps

Market Research: A detailed analysis to understand local preferences and needs.

Creating Tailored Ads: Ads were created with cultural and linguistic differences in mind, allowing for better connection with local audiences.

Campaign Optimization: 24-hour monitoring and adjustment of the campaign for optimal effectiveness, which included testing different ads, keywords, and landing pages.

Results:

After launching targeted Google ads, ACC began receiving more than 150 inquiries per month. Additionally, more than 8 new students enrolled in the program, with the value per student exceeding €55,400.