Project Description: Optika na Vidmu, a local optical store in Krško, was facing the challenge of increasing the number of eye examinations and consequently increasing the sales of glasses and contact lenses.

Problem: The main challenge was acquiring a sufficient number of new customers who would undergo an eye examination, which is the first step towards purchasing optical aids. As a local optical store in Krško, they needed a strategy that would effectively address residents in the local area and convince them to make an appointment.

Solution:

• Hyper-local targeting
• Mixed static/video creatives
• Landing page optimization

Results:In six months of collaboration, we filled more than 25 new appointments each month for Optika na Vidmu, which represents a significant portion of their business. The cost of acquiring one reservation is only €20.94, while the average purchase value at the optical store is €250. This represents an exceptional return on investment, as each new customer brings in, on average, more than 10 times the cost of acquisition.

The case of Optika na Vidmu proves how even smaller local businesses can achieve online success with an appropriately targeted strategy.